role: modeling of Gut Guy
studio: Nathan Love
I helped create the initial versions of the mascot for Xifaxin. The concept design was done by others but the translation into the 3D model was done by me (shading done by Eric Cunha). I helped out on the pitch, and after we won, I helped out with some of the model changes.
Originally, I was given only one view of the Gut Guy so I had the challenge of figuring out the other angles of his body and making sure the strands of his body would drape properly.
More of this Gut Guy can be found on the Xifaxin website, www.xifaxan.com, including the Super bowl tv spot.